DUCKHORN VINEYARDS

BRAND MANAGEMENT

POP-UP ACTIVATION

CONCEPT DESIGN

CUSTOM FABRICATION

LOGISTICAL SUPPORT

WAREHOUSING

TURNING A PREMIER CULINARY GATHERING INTO A DISTINCTIVE BRAND EXPERIENCE

At one of Las Vegas’s most anticipated end-of-year culinary events, Rockstar partnered with a celebrated Napa Valley winery to create a refined and memorable brand presence. Designed to stand out among an elite lineup of chefs, restaurants, and discerning patrons, the activation translated the winery’s heritage and craftsmanship into an immersive guest experience. From concept through execution, Rockstar managed the details that brought the brand to life throughout the event.

DESIGNED FOR THE MOMENT

To translate the winery’s story into a tangible experience, Rockstar developed a physical activation that reflected the brand’s elegance and craftsmanship. The environment was designed to invite guests to pause, taste, and engage—balancing visual presence with thoughtful details that elevated the overall experience. Through carefully produced elements and seamless on-site coordination, the activation created a welcoming focal point within the event, allowing the brand to stand out while remaining authentic to its refined character.

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