A SCULPTURAL ACTIVATION FOR A PREMIUM SPIRITS RELEASE
From early concept development through final execution, Rockstar helped guide the creative direction and fabrication of the sculptural display, while also producing a suite of accompanying branded elements—including custom t-shirts, napkins, and hats—to support a cohesive on-premise rollout.
The result was a unified activation that blended craftsmanship, cultural influence, and elevated presentation to createa lasting impression in nightlife and luxury hospitality environments.