MOËT HENNESSEY

BRAND MANAGEMENT

AGENCY OF RECORD

CUSTOM FABRICATION

LOGISTICAL SUPPORT

ON-SITE INSTALLATION

LIVE EVENT SUPPORT

A POP-UP EXPERIENCE BUILT AT THE INTERSECTION OF HOSPITALITY, SPORT, AND SPECTACLE

ROCKSTAR® produced two branded end caps — one featuring a custom back-bar with integrated SEG graphics, and the other combining LED video content with branded SEG—while providing the bar, furniture, décor, full installation services, logistics, and on-site execution at Encore Las Vegas during the 2025 Formula 1.

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