When Wynn Las Vegas launched Las Vegas Revelry, a multi-day culinary festival bringing together world-renowned chefs, sommeliers, and hospitality leaders, the resort needed a partner capable of supporting the operational demands of a large-scale event.

Rockstar was selected as Agency of Record, leading the strategy and execution of the event’s branded product program and coordinating delivery across teams and venues.

Working closely with Wynn’s special events and partnership teams, Rockstar oversaw brand management and custom product development, ensuring every branded element aligned with the event’s identity and Wynn’s standards.

Rockstar also implemented inventory management, warehousing, and logistical support, managing product storage, distribution, and on-property delivery across multiple festival locations.

The result: a streamlined operational framework behind Las Vegas Revelry — allowing Wynn to focus on delivering an exceptional culinary experience for guests.